This is not good news for African viewers of the
biggest reality TV show in Africa, Big Brother
Africa (BBA) as it may not take place this year
as expected.
This is due to lack of sponsorship. The
organizers of the show, Africa Magic and
Endemol are unable to get sponsorship for this
year’s edition of the show.
The Manager of Multichoice Ghana, Anne Sackey
confirmed to Razz Newspaper that they at
Multichoice Ghana have received notice from
MNET that this year’s edition of Big Brother
Africa will not come off.
She explained that MNET did not give them any
reasons as to why they will not be airing the Big
Brother this year, but she suggested it could
be due to sponsorship constraints.
“They didn’t give us any reason though, but I
think it’s mainly because of cash constraints
as we all know the show is very expensive to
put up” she said.
Anne Sackey said since the organizers don’t
have a constant annual headline sponsor (s) for
the show, it becomes difficult sometimes getting
sponsors.
“They don’t have fix sponsors on the show.
Every year the sponsor changes, sometimes
it’s Coca¬Cola, sometimes MTN and other
companies from Ghana have sponsored
before” she noted.
Comments
Post a Comment